Edward Enninful, former British Vogue editor-in-chief, has officially launched 72 Magazine, the debut print title from EE72 — his new media venture co-founded with his sister, talent agent Akua Enninful. Set to hit global newsstands on September 12, the quarterly publication kicks off with none other than Julia Roberts on its inaugural cover.
Photographed in London by the renowned Craig McDean and styled by Elizabeth Stewart, Roberts is seen wearing designs by Phoebe Philo and jewelry from Tiffany & Co. The cover is a visual statement of the magazine’s ambition: timeless elegance blended with contemporary relevance. Behind-the-scenes footage featuring Roberts and Edward Enninful will accompany the launch, offering an intimate look into the making of this high-profile cover.
72 Magazine represents EE72’s vision of redefining modern media at the crossroads of print and digital. According to Enninful, launching with an icon like Roberts “signals exactly what we’re building: a media company that champions established icons alongside emerging voices.” The platform seeks to elevate diverse perspectives across fashion, culture, and creativity.
Sarah Harris, editorial director of 72 Magazine, praised Roberts as “the kind of modern woman we celebrate: unfiltered, authentic, and timeless.” Alongside head of content Simone Oliver, Harris is shaping an editorial identity that embraces fearless individuality and global cultural relevance.
To amplify its launch, EE72 is hosting a global series of celebratory events during the fashion month calendar. The journey begins in New York on September 12 and continues through London, Milan, and Paris. Collaborations with industry giants like Google Shopping, Moncler, and Levi’s will bring interactive experiences to audiences, blending fashion with technology and storytelling. Enninful is also set to sign limited-edition copies in New York and London, further cementing the magazine’s collectible appeal.
The launch of 72 Magazine marks a significant return to print in an era dominated by digital, but it’s not a nostalgic move. Rather, it’s a bold reimagining of what a magazine can be: aspirational, inclusive, and culturally impactful. With Julia Roberts leading the way, EE72’s first chapter is not just a nod to celebrity prestige — it’s a confident stride into the future of fashion media.
