Janet Mandell, known for transforming the fashion rental experience into one of couture-level elegance, is once again pushing boundaries. With exclusive showrooms in New York, Los Angeles, and Chicago, her namesake brand has become a go-to destination for stylists, celebrities, and fashion-forward private clients seeking access to over 6,000 high-end designer pieces—delivered with Parisian-level service.
Mandell’s latest expansion includes two major innovations: a consignment service and an AI-powered virtual try-on tool. The consignment model allows clients to rent out their luxury items and eventually sell them—keeping designer pieces in circulation longer. “It’s about sustainability and storytelling,” Mandell explains. “Our clients’ wardrobes have value beyond one night.”
The AI-driven virtual avatar system, launching later this year, lets users digitally try on garments before stepping into the showroom. For Mandell, tech isn’t replacing the in-person experience—it’s enhancing it. “Think of it like viewing your dream home online. You still want to walk through it.”
Her vision continues to align with the rise of circular fashion. While companies like Rent the Runway lead in scale, Mandell has carved out a premium niche. The global online rental market, valued at $1.52 billion in 2023, is expected to more than double by 2032, and Mandell’s high-fashion sub-sector is gaining momentum.
What sets her apart? An obsessive attention to detail. Each showroom employs expert tailors—“clothing doctors,” as she calls them—to preserve the couture standard. Even as technology becomes central to the brand’s evolution, old-school craftsmanship remains non-negotiable.
Mandell’s client-first approach is equally driven by data and intuition. She tailors her collections to city-specific preferences, yet trusts her instincts when sourcing standout pieces. Her goal is always to make clients feel extraordinary.
Looking ahead, the brand is preparing to debut its expanded vintage collection and AI try-on tech at New York Fashion Week on September 10. For Mandell, vintage is more than nostalgia—it’s fashion’s future.
Ultimately, she envisions her showrooms evolving into full lifestyle hubs, blending fashion with wellness, hospitality, and community. “I want our spaces to be sanctuaries where women feel empowered, seen, and celebrated,” she says.
With a unique mix of innovation, sustainability, and luxury, Janet Mandell is not just keeping up with the fashion industry—she’s redefining it.
