Tommy Hilfiger has revealed its Fall 2025 Tommy Jeans campaign, celebrating individuality, creativity, and the spirit of New York City. As part of PVH Corp., the brand continues to evolve its signature fusion of classic Americana with streetwear influences. This season’s campaign not only showcases the latest Tommy Jeans and Tommy Girl collections, but also highlights the vibrant culture and energy of New York as an integral part of the story.
Shot by acclaimed photographer Clara Balzary and styled by Margherita Moro, the campaign brings together a dynamic and eclectic cast of modern tastemakers. Each individual embodies the brand’s core values of authenticity, self-expression, and originality. The visuals seamlessly blend urban realism with fashion-forward styling, offering a fresh perspective on what it means to be a part of the Tommy Jeans generation.
New York City serves not just as a backdrop, but as a co-star — with its raw energy, diversity, and iconic settings amplifying the campaign’s message. Rooftops, subway stations, and neighborhood street corners provide the canvas for showcasing the collection’s bold aesthetics and street-savvy silhouettes.
At the heart of the Fall 2025 drop is the second edition of the Tommy Girl capsule — a nod to the 90s legacy reimagined for today’s fashion-conscious youth. The pieces mix heritage styles with contemporary cuts and vibrant color palettes, offering something both nostalgic and new. Denim plays a central role, alongside oversized outerwear, varsity jackets, logo-heavy staples, and gender-fluid layering pieces that reflect the brand’s inclusive direction.
“This season features New York City in a way that only Tommy Jeans can capture it — bold, diverse and inviting,” said Tommy Hilfiger. “We’ve fully embraced our heritage of reinventing classics for today’s tastemakers, to push boundaries with fresh creativity and self-expression. The spirit of Tommy Jeans is about owning your individuality and putting your twist on tradition, in a way that excites and inspires across generations.”
With its Fall 2025 campaign, Tommy Hilfiger continues to bridge its iconic past with a future-facing vision — championing diversity, creativity, and the power of personal style in a global city that never sleeps.
